Aim for the stars…

…But if NASA won’t take you there, try Elon Musk.

If Elon Musk won’t take you, the Russian space programme has been quietly doing the job for decades, so try them.

And if even they won’t take you– then consider buying time on a satellite.

(Extended metaphor courtesy of the qualitative research methods clinic I run for the Academy of International Business– during a discussion of whether to aim for the higher profile journals that are more methodologically conservative, or stick to the lesser profile ones which are conversation-starters).